FTC/Big Tech Pressure: The FTC is reportedly drafting a complaint that could target Amazon’s advertising practices, with potential penalties running into the billions if disclosures around auction pricing and sponsored listings fall short. Ad Tech & Measurement: Mission Media is launching a Content Hub to give advertisers real-time visibility into podcast inventory, audiences, pricing and campaign performance. Programmatic Expansion: Magnite is extending JioHotstar’s programmatic push via SpringServe, while Magnite and Viasat Aviation bring programmatic ads to in-flight Wi‑Fi and entertainment screens. CTV Growth: Zattoo partners with Stroer to expand sales of its video and connected TV inventory in Germany. AI in Marketing: Sensor Tower says ChatGPT’s share of the AI assistant market slipped below 50% as Gemini and Claude gain users—an ongoing reminder that ad targeting and messaging will keep shifting with platforms. Agency/Industry Moves: Madison & Wall hires ex-WARC exec James McDonald and adds coverage capacity as it expands global ad market research. Regulation Watch: Japan’s fair trade watchdog raids six ice cream makers over suspected price fixing, underscoring how competition enforcement can ripple into marketing and pricing strategies. Creative/Brand Culture: A Cannes Lions preview argues this year’s agency competition will be shaped by independents—and the tech they can (or can’t) access.