AGP Executive Report
Last update: 2 hours agoMeasurement: India’s festive ad season unfolded without regular print or TV ratings, while digital metrics remain largely self-reported, leaving planners without independent cross-platform benchmarks. Performance Marketing: Sellet Media founder Lindsay Telles says paying publishers after an advertiser failed to pay reinforced the trust at the heart of her business. Out of Home: Karachi’s IRL Conference brought more than 325 advertising, media and marketing delegates together with global OOH leaders to discuss real-world brand connections. Billboard Rules: California officials say four video ads on two Inglewood structures violate outdoor-advertising law; operator WOW Media plans to appeal. Industry Growth: Bright Outdoor Media has moved to India’s BSE and NSE main boards, with expansion plans for its digital-advertising business.
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