Programmatic & AI Monetization: OpenAI has started a trial showing ads inside ChatGPT in Japan, partnering with Dentsu Digital, with ads appearing for free and Go users but not for under-18s. In-Flight Media Push: Magnite is joining Viasat Ads’ programmatic ecosystem, enabling real-time, route-based ad delivery across seatback screens and onboard Wi‑Fi. OOH Momentum: OOH ad revenue hit $2.12B in Q1 2026, with digital OOH up 12.9% YoY and transit the fastest-growing format. Privacy & Compliance: A new explainer warns that picking the wrong consent management platform can create legal exposure if cookie banners fail validation. Agentic Buying Standards: WPP Media is developing a “buyer agent” standard for safer, transparent TV/video transactions, lining up major media owners and IAB Tech Lab/Prebid.org. Influencer Trust Threat: A deepfakes-focused piece argues synthetic media is now a mainstream influencer marketing risk, threatening the “trust economy.” Ad Fraud Shift: Another analysis says as automation reduces classic fraud, “structural waste” in the programmatic stack is the next uncomfortable problem.