Media & Measurement: Ad Net Zero updated its Global Media Sustainability Framework to track emissions across 95% of global media spend, adding guidance for digital, TV, OOH and print plus a new “Every Brief Counts” toolkit for creatives. CTV Targeting: Birmingham AdTech Covatic raised £1.5m to commercialise Covatic Sense for person-level connected TV targeting and cross-screen attribution as privacy rules tighten. AI in Marketing (Risk): Sega’s Sonic 35th anniversary ARG “Chaos Hunt” is drawing backlash after terms suggest user data could be used to train AI models. Agentic/AI Ads Push: OpenAI’s ad business expansion and Cannes Lions chatter underline how brands are turning AI into performance claims. Direct Mail Resilience: Direct mail is holding up as marketers lean on response rates, with industry data citing ~4.4% average response and renewed budget interest. Partnerships at Cannes: Uber’s Manchester United matchday integration shows brands embedding services into fan experiences. Healthcare MarTech: Vizium360 formed a Strategic Advisory Board to scale its AI patient engagement and verified reputation platform. Industry Growth Signals: Indie agencies in Australia forecast flat-to-rising FY27 ad spend, led by BVOD/CTV, digital video, social, search and podcasts. Energy Policy (Context for Marketers): India lifted non-domestic packed LPG restrictions and eased bulk supply after West Asia supply improved, easing pressure on commercial operators.