AI Transparency: The IAB updated its AI Transparency and Disclosure Framework, warning that “label fatigue” can hurt performance and arguing labels should be reserved for material deception risk, not blanket disclosure. Ad Tech Measurement: Magnite’s study says live streaming is expanding beyond sports, with co-viewing and “shoulder” content boosting purchase intent—especially when CTV is involved. Gambling Ads Policy: Australia is moving toward a one-stop opt-out register for online gambling ads, but details on privacy and how users will access it are still unclear. Retail Media/Tracking Shift: Checkmate says it built a profitable AI marketing platform on first-party shopper data after third-party tracking collapsed, now used by 700+ brands. Creator Marketing Talent: Fabulate hired ex-McCann APAC CCO Valerie Madon to lead creative strategy across SEA, Japan and South Korea. Regulation/Trust: South Carolina moved to block state ad spend with firms using media-monitoring blacklists, adding momentum to the fight over ideological gatekeepers. Industry Debate: An opinion piece argues agencies are drifting into “ultra-processed planning,” outsourcing strategy to automation instead of human judgment. Ghana Gold Board: GoldBod CEO Sammy Gyamfi rejected claims of $1.7bn losses, citing audited results showing an operational surplus and overall surplus. Live Streaming Engagement: Magnite’s findings highlight that ads across live and surrounding programming can lift buying likelihood.