Ad Measurement Shake-Up: A push for independent third-party measurement outside TV is being framed as effectively “dead,” raising fresh questions about how buyers and sellers can trust performance claims. FTC & Privacy Enforcement: The FTC moved to finalize orders against Cox Media Group and other firms over “active listening” AI marketing that misled customers, while regulators keep widening privacy risk scrutiny for digital health. Programmatic Infrastructure: Industry debate is shifting from identity to the underlying infrastructure needed for agentic AI and next-gen programmatic buying. Creative & Brand Safety: Good Good Golf pulled an ad after backlash for depicting violence against a woman; Callaway ended the partnership. Political Advertising Rules (Nigeria): Kwara’s signage and ad agency set campaign permit fees up to N100m for 2027, aiming to curb unregulated political advertising. OOH/DOOH Business: Bright Outdoor Media’s leadership was recognized at Maharashtra’s SME summit as it eyes a BSE main board move. Influencer Commerce: Seattle’s Levanta raised $22M to connect creators with measurable retail sales, underscoring the shift toward performance-based creator marketing. Sports Rights Corruption (Argentina): Two executives admitted paying bribes to secure FIFA media/marketing rights under a deferred prosecution deal. Climate Marketing Pressure (Australia): Former ad exec James Greet says marketing leaders are failing on climate, calling it an economic risk, not just CSR. Ethanol Fuel Controversy (India): India halted sales at 2,573 pumps over E20 contamination concerns, while BPCL clarified it’s not replacing E20 with E10—though the debate over lower blends for older vehicles continues. Ghana Inclusion & Retail: Franklin Park Mall renewed its Certified Autism Center status, while Ghana’s ReZultz Advertising won big at the Gong Gong Awards for an integrated responsible lending campaign.