Creator Commerce in Africa: Haelsoft launched Haelsoft Marketplace, a mobile-first creator commerce platform built for African payments (including mobile money), multi-currency pricing, and discoverability to help creators sell courses, digital products and services. Public-Space Media & Ads: Boston issued an RFP to upgrade and expand its street furniture and wayfinding network, aiming to make amenities self-sustaining via advertising revenue. Adtech Leadership Q&A: PubMatic CRO EMEA Emma Newman discussed leading in a fast-changing media landscape and why future teams need both soft skills and practical fluency with AI tools. Agentic TV Buying: Magnite and ITN expanded their partnership to bring agentic capabilities to local linear TV, speeding planning-to-launch and enabling real-time activation and optimization. DOOH Expansion: Vistar Media expanded in Japan with a local team and full OOH tech stack (DSP/SSP, ad server, device management). Retail Media Format: Captizone rolled out a Dubai salon DOOH network using digital screens on salon mirrors, positioning it as high-dwell visibility for advertisers. Energy Prices Pressure: With Brent pushing past $105 and India importing most crude, multiple reports flagged potential downstream fuel-price and margin impacts. Fuel Pricing Moves (Pakistan): Pakistan raised petrol and HSD prices for Sept 11 under its daily mechanism, while regulators and watchdogs debated compliance with pricing rules. Court Case With Marketing Angle: A Delhi court framed money-laundering charges in the IRCTC hotels case involving Lalu Prasad Yadav and family, keeping scrutiny on how deals and related entities were structured.