Fuel Policy Shockwaves (Ghana): President Mahama ordered a GH¢2 per litre cut in the regulatory margin on diesel from Aug 4, with the National Petroleum Authority revising diesel price floors for Aug 4–15 (petrol GH¢14.53, diesel GH¢14.97, LPG GH¢11.06/kg), while some OMCs still pushed pump prices up—Star Oil’s petrol hit GH¢15.57 and diesel GH¢18.97—fueling debate over short-term relief vs long-term strategy. LPG Compliance Push (India): Oil firms warned LPG users to complete Aadhaar e-KYC by Aug 16 or risk losing domestic-rate eligibility/subsidy access, as commercial 19-kg LPG prices fell at the start of August. AI in Marketing (India): Nearly three quarters of businesses say AI is already reshaping marketing workflows, but Indian advertisers are urged to fix measurement and governance gaps as AI adoption outpaces controls. Media & Ad Industry (UK/NZ): UK ad spend rose 9.3% YoY in Q1 2026 (AA/WARC), and IAB New Zealand appointed NZME CIO Katie Macdiarmid as board chair to guide AI-era digital advertising. Outdoor Media Tech (India): NIT Rourkela students launched HoardSpace to digitize and book verified outdoor advertising inventory across 250+ cities. Sports Marketing Hiring (US): UNI Athletics added a ticketing exec and promoted its sales director as it expands ticketing partnerships.