AGP Executive Report
Last update: 11 minutes agoAudio Reach: A new study finds 91% of media agency and brand executives now commute at least some days, while AM/FM radio remains the dominant ad-supported audio choice in cars. Agency Leadership: Mark Green, Droga5’s global CEO and co-founder of The Monkeys, has died at 53. Data & Identity: Publicis has completed its $2.167 billion LiveRamp acquisition under an FTC order requiring fair access for rivals, as Apple’s Safari blocks LiveRamp’s core identity domains. Retail Media: Agency executives are urging a broader view of retail media beyond lower-funnel sales, pointing to untapped potential in stores. AI & Ads: Advertising veteran Sanjeev Jasani and entrepreneur Shubham Saurabh launched TurboAgents, an AI marketing platform for small businesses and agencies. Netflix also named Google’s Darshan Kantak to lead its ads platform. Creative Effectiveness: AMV BBDO and Spark Foundry won the IPA Effectiveness Awards Grand Prix for Currys work credited with generating £500 million in incremental revenue.
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