WPP Legal Battle: WPP is asking a court to seal parts of a lawsuit from former exec Richard Foster, who alleges the company retaliated after he raised concerns about media rebates and client data—while a filing claims Sony found WPP ran a “global crime scene” in markets including China. Measurement Upgrade: Nielsen says it has integrated DASH data to better align TV and streaming viewing estimates with the U.S. population, while also preparing for an “agent-first” world where AI agents may influence what people watch. AI Content Flood: Pew reports more than one-third of newer English web pages show signs of AI authorship since ChatGPT’s launch, adding pressure on ad and publisher trust standards. Ad Fraud Controls: Pixalate rolled out a daily-updated High Risk Apps CTV pre-bid blocklist across major app stores, using risk signals to flag dangerous/fraudulent inventory before bids. Agentic Buying in Audio: iHeartMedia and Butler/Till launched an AI-powered, agentic workflow for streaming audio buying, claiming major efficiency gains and more non-skippable mid-roll placements. AI Labeling Rules: The IAB updated its AI Transparency and Disclosure Framework, warning that over-labeling can hurt performance via “label fatigue.” Transit OOH Tech: E Ink and JR Tokai will pilot full-color ePaper signage at Tokyo Station through March 2027, aiming to cut labor and waste while enabling remote updates. Digital Media Regulation: Akwa Ibom’s ARCON conference called for stronger regulation of digital media to curb misinformation. Packaging Innovation: SunDance expanded its flexible Pouch packaging into cereal, pitching less material use and more printable branding space.