AGP Executive Report
Last update: an hour agoAd-Tech Security: Citizen Lab says Israeli ad-tech firm Discover-Tech used targeted ads to deliver zero-click spyware, including attacks on 45 Al Jazeera devices. IAB Europe suspended the firm, putting programmatic ad controls under fresh scrutiny. Marketing Automation: Adobe added AI agents to Marketo Engage to clean lead data and flag suspicious email clicks, tackling common CRM errors without custom code. Out-of-Home: OAAA announced its 2026 OBIE winners in New York, inducting Paramount into the awards’ Hall of Fame. Ad Spending: WARC says the 25 largest U.S. advertisers increased spending 56% from 2019 to 2025, but revenue grew faster, reducing ad spend’s share of revenue from 6.1% to 5.5%. Global ad spending is forecast to reach $1.34 trillion this year. Festive Marketing: Indian brands are testing creators, regional content, WhatsApp and quick-commerce campaigns as they push for clearer returns on marketing spend.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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