AGP Executive Report
Last update: an hour agoMarketing M&A: Salesforce agreed to buy Braze for $5.66 billion, adding real-time, AI-powered customer engagement tools to Marketing Cloud. Braze shareholders will receive $47.50 per share. AI Privacy: Meta paused Muse’s conversation-sharing feature after researchers found more than 6,800 links discoverable online, including private business and personal information. Ad Tracking: Apple explained Safari’s new restrictions on identity-resolution tools that use personal data to track people across websites, challenging ad-tech firms’ post-cookie targeting methods. Ad-Tech Oversight: Publicis won FTC approval for its LiveRamp acquisition, subject to five years of nondiscrimination and data-protection safeguards. Digital Ad Security: Citizen Lab’s investigation found targeted ads were used to deliver spyware without a click, raising fresh questions about safeguards across the ad supply chain. Industry Outlook: China set a target of around 10% annual advertising-industry growth through 2030, alongside plans to strengthen digital capabilities and regulation.
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