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AGP Executive Report

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Digital Ads Tax Hit: Maryland’s first-in-the-nation tax on Big Tech ad tracking was struck down by the state tax court, ordering refunds to Google, Apple and Peacock, reigniting the fight over digital advertising taxes. AdTech M&A: Nielsen agreed to buy DoubleVerify for $2.15B, a move framed around AI and cross-platform measurement—while also underscoring how “verification” and counting power are becoming core infrastructure. Energy-Policy Pressure: Pakistan’s petroleum dealers postponed a nationwide strike after the ECC approved a Rs1.34/litre margin hike to about Rs10, with the government also signaling possible changes to the daily pricing mechanism. Fuel Pricing Watch: India kept petrol and diesel unchanged across major cities on Aug. 15 amid Strait of Hormuz uncertainty, while Ghana’s NPA signaled mixed pump moves from Aug. 16 via revised price floors. Brand Marketing Trend: Crocs rolled out a new mascot, Niles the crocodile, leaning into the growing wave of non-human brand characters for cultural lift and sales. Auto Industry Tension: Reuters reported automakers privately flagged E20 fuel contamination worries even as SIAM publicly backed the rollout, adding friction to India’s ethanol push. AI Hiring Spread: An Apna report found AI skills demand in India jumped 112.4% YoY in Q1 FY27 and is spreading into marketing, design and other non-tech roles.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

AGP Wire

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Jun. 18, 2026

Zona wins Silver at A' Advertising Industry Awards

AGP

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Aug. 13, 2026

99 Exposure reaffirms Ohio push for face-to-face marketing

AGP

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Aug. 10, 2026

Healthcare marketers shift spend to digital and physician data

AGP

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Jul. 31, 2026

Book On Shelves expands global reach ahead of London Book Fair 2026

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AI-skilled job postings more than double in Q1 FY27 as demand spreads beyond tech roles: Report

AI-skilled job postings more than double in Q1 FY27 as demand spreads beyond tech roles: Report

Maryland Tax Court strikes down state’s digital ad sales tax The Maryland Tax Court has struck down the state’s Digital Ad Tax, ruling that it violates the federal Internet Tax Freedom Act.The decision was issued Friday m

Maryland Tax Court strikes down state’s digital ad sales tax The Maryland Tax Court has struck down the state’s Digital Ad Tax, ruling that it violates the federal Internet Tax Freedom Act.The decision was issued Friday m


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Aug. 6, 2026

Subtext Named “Overall Conversational Marketing Company of the Year” in 2026 MarTech Breakthrough Awards Program

GlobeNewswire, Inc.

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Aug. 6, 2026

Lamar Advertising Company Announces Second Quarter Ended June 30, 2026 Operating Results

GlobeNewswire, Inc.

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Jul. 24, 2026

Huddle Web Works Becomes First Roofing-Exclusive Marketing Company to Manage Paid ChatGPT Advertising for Clients

EIN Presswire

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Aug. 13, 2026

Lamar Advertising Acquires Assets of AdSource Outdoor in UPREIT Transaction

GlobeNewswire, Inc.

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Jul. 7, 2026

Direct Marketing Company in California Pakio Inc. Expands Operations and Team Growth Across The Region

EIN Presswire

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Jul. 6, 2026

Lamar Advertising Company to Release Second Quarter Ended June 30, 2026 Operating Results

GlobeNewswire, Inc.

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