Fuel Price Shock (Ghana): COPEC says petrol will jump 4.24% to an average GH¢16.26/l from Sept 16, while diesel rises 10.23% to GH¢19.07/l, driven by higher global crude and refined product benchmarks; COPEC also urges extending the petrol GH¢1 and diesel GH¢2 subsidy relief and asks OMCs to “shelve some margins.” Out-of-Home Momentum (Clear Channel): Clear Channel Outdoor’s results show revenue and digital growth ahead of its pending go-private deal, with FIFA World Cup ad spend boosting both roadside and airport segments. Offline Ad Tech (MarketAnywhere): MarketAnywhere pitches tools to track and verify flyer and door-hanger campaigns end-to-end, aiming to bring “visibility” to physical distribution. Deepfakes & Trust: A new wave of AI deepfakes is undermining influencer credibility, with fake ads and altered posts spreading faster than brands can respond. Creator Economy (Nigeria): NEMCEA 2026 pushes content creators toward IP protection and enterprise building, not just creative output. Audience Measurement (India): TAM India re-applies for TV audience measurement after BARC’s ad-rating suspension, signaling a fresh ratings-policy scramble. Energy Pressure (India): With Brent above $100, reports warn OMC margins are getting squeezed as pump prices stay frozen. Crypto OOH (AMC): Mobile Billboard Global is placing $MEME meme-coin creative on digital LED trucks outside AMC theaters nationwide. Smart Meter Push (UK): Plans would require smart meters for non-domestic fixed-term energy contracts, starting with small businesses like pubs and shops.