AGP Executive Report
Last update: 4 hours agoAudience Insights: Nielsen launched CMI Journey in New Zealand, tracking decisions across 30 consumer categories and more than 50 media touchpoints to help brands and agencies spot what drives purchases. OOH Growth: Bright Outdoor Media won in-principle approval to move to the BSE main board, with its NSE main-board listing scheduled for November 6. Adtech Results: Magnite’s Q3 revenue rose 14% to $204.2 million; connected-TV contribution grew 39%, while adjusted EBITDA climbed 46%. Regulation: The European Commission is seeking industry input on guidelines for ad repositories at major platforms, aimed at improving transparency and oversight under the Digital Services Act. Marketing Tech: 6sense introduced a new brand and product suite positioning the company for “agentic” go-to-market, with shared buyer context for AI tools and human teams. Deal Watch: Ad-industry M&A is stirring, with recent deals spanning Publicis-LiveRamp, Salesforce-Braze, Affle-Perion and Stagwell-Freestar; bankers point to influencer marketing, retail media and CTV as likely targets. CTV Investment: Barcelona-based Titan OS raised $46 million to expand its smart-TV platform, now used by millions of viewers. Industry: The UK’s All In Census returns in March 2027, revisiting diversity and workforce wellbeing; Mark Green, Droga5’s global CEO and The Monkeys co-founder, has died at 53.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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