Storelink expands data-driven marketing model beyond Korea

Seoul-based Storelink is taking its commerce-data marketing playbook to Japan, the U.S. and other markets after generating more than KRW 53.6 billion in 2025 revenue. The company says its platform helps brands turn search, review and purchase data from Korean marketplaces into more efficient sales campaigns. Why it matters: - Storelink is pushing a Korea-tested marketing model into cross-border growth markets where brands need clearer links between ad spend and sales. - The company’s approach is aimed at improving efficiency for brands selling online in Korea, Japan and the United States. - Storelink reported annual revenue of more than KRW 53.6 billion, or about US$34.5 million, in 2025. What happened: - Storelink, a Seoul-based performance marketing company founded in 2020, said it is expanding support for brands targeting Japan, the United States and other global markets. - The company analyzes commerce data across Coupang, Naver, Olive Young and Musinsa to guide marketing decisions. - Storelink uses those insights to run campaigns across advertising, content, influencer marketing, customer review strategy and e-commerce optimization. - Storelink said it operates a subsidiary in Japan and serves U.S.-market clients from its Seoul headquarters. - Storelink included more information at the company’s announcement . The details: - Storelink studies what customers search for, compare, review and buy on major Korean retail platforms. - The company says its model focuses on repeatable, measurable results rather than one-off promotions. - Storelink’s services are designed to help brands spend marketing budgets more efficiently and tie marketing activity more directly to sales performance. - For the Korean staging of Mundo Pixar, Storelink handled integrated marketing across digital performance advertising, influencer and social media marketing, launch-event promotion and on-site retail marketing. - Mundo Pixar Korea recorded the highest pre-opening ticket sales of any Mundo Pixar edition worldwide at launch. - The exhibition drew more than 200,000 visitors. - Storelink has multi-year relationships with Korean companies including CJ and Otoki, supporting e-commerce performance and customer engagement. - Storelink is also an official marketing partner in CJ ONSTYLE’s ONCUBATING program, which supports selected small and mid-sized Korean brands. - Through ONCUBATING, Storelink focuses on emerging brands in categories including K-beauty and wellness. - Storelink has raised more than KRW 40 billion, or about US$26 million, in cumulative investment. Between the lines: - The company is leaning on Korea’s export strength in consumer products and culture, especially K-beauty and entertainment-driven brand campaigns. - Storelink’s pitch is that commerce data can make performance marketing more accountable at a time when brands face pressure to prove return on investment. - The Mundo Pixar results are being used as evidence that the same framework can work beyond standard e-commerce campaigns. What’s next: - Storelink plans to deepen its presence in Japan and the United States. - The company also plans to expand its data-driven performance marketing services for brands seeking cross-border growth. - Storelink is likely to keep using Korean marketplace data as the base for its overseas push, while broadening its client mix beyond domestic brands. The bottom line: - Storelink is turning local commerce data into an exportable marketing service, betting that brands in Japan and the U.S. will pay for a more measurable path to online sales.