Cogya launches enterprise AI platform built on 15 years of marketing ROI know-how

Cogya said it has turned a proprietary marketing ROI methodology into an enterprise AI platform for ROI MONITOR, an AI-powered marketing analytics product founded by Pablo Turletti. The launch highlights how the Miami firm is using its AI Canvas process to encode expert decision-making into scalable software.

Why it matters: - Cogya is positioning its AI work as more than generic automation. The company is packaging expert judgment into software that can scale across teams and industries. - The ROI MONITOR build is a concrete example of that approach for enterprise leaders with proprietary frameworks, playbooks or evaluation models. - The platform is designed to help marketing and finance teams assess investments before spending and measure returns after execution.

What happened: - Cogya announced the launch of an enterprise AI platform built from 15 years of proprietary marketing ROI methodology. - The platform was built for ROI MONITOR, an AI-powered marketing ROI platform founded by Pablo Turletti. - Cogya said the system translates that methodology into a scalable analytics engine. - The Miami-based firm described the launch as the latest proof point for its model of turning domain expertise into defensible software.

The details: - Cogya uses its proprietary AI Canvas methodology to map a domain expert’s decision logic step by step. - The company then architects an AI system that can reason through that logic at scale. - Cogya has applied that approach to clients in marketing technology, engineering, hospitality, luxury distribution and the public sector. - Cogya is also the developer of Cogxera, its multi-agent AI operating platform. - Damien Bonnefoux, Cogya co-founder and CEO, said every industry has experts whose methods are effective but limited by personal time. - Bonnefoux said Cogya’s role is to take that intellectual property apart and rebuild it as an AI system that reasons the way the expert does. - Pablo Turletti is founder and CEO of ROI MONITOR INC., author of three books on marketing ROI, a Forbes contributor and founder of the ROI Marketing Institute. - Turletti spent more than 15 years refining a causation-based methodology that connects marketing activity with business and financial outcomes, rather than relying only on clicks or impressions. - After evaluating roughly 10 development firms and AI consultancies, Turletti chose Cogya to translate the methodology into software. - Cogya mapped ROI MONITOR’s decision-making processes and designed AI workflows that combine fragmented marketing, business and financial inputs into a structured intelligence layer. - The platform creates custom causal attribution models by product or service category and market. - ROI MONITOR is built to help organizations validate proposed marketing investments before committing resources and evaluate actual economic return after execution. - The platform combines pre-investment planning and post-investment evaluation in a single system. - It can estimate forecast ROI, breakeven requirements, marginal sales and opportunity cost. - It can compare alternative investment scenarios. - After an initiative is executed, it can assess actual ROI and the contribution of relevant decision factors. - ROI MONITOR was presented to potential users at F&B@Sea in Miami in April 2026 and at the Fancy Food Show in New York in June 2026. - Bernardo De Vicente, group chief sales and marketing officer at Virgin Active, called the platform a new and pragmatic vision for marketing investment strategic planning. - More information on the planned webinar was included in the announcement.

Between the lines: - The core business pitch is not just an AI product. It is a repeatable method for turning expert-led operating systems into software. - That framing could matter for companies whose most valuable asset is undocumented know-how that has not been codified into a platform. - Cogya is using ROI MONITOR as a case study to show that the same architecture can apply outside marketing. - Mohamed Abdalhamid, Cogya co-founder and chief product officer, said the key issue is converting human judgment into a system that analyzes multiple layers of performance data together. - Abdalhamid said the same architecture problem shows up in engineering, hospitality and luxury distribution.

What's next: - Cogya will host a webinar that explains how the ROI MONITOR build was mapped and how the AI workflows were architected. - The company also plans a limited number of private workshop sessions for executives evaluating whether their own proprietary expertise can be transformed into an AI system. - Cogya said details will be announced at the webinar page.

The bottom line: - Cogya is betting that enterprise AI’s biggest opportunity is not generic copilots, but software that captures and scales a company’s own hard-won expertise.