Influential Women honors HVACR leader Colleen Keyworth

Influential Women highlighted Colleen Keyworth on Oct. 6, 2026 for her work in HVACR digital marketing, workforce development and inclusion. Keyworth’s career spans Online-Access, industry education and women’s leadership groups across the skilled trades.

Why it matters: - Colleen Keyworth’s work sits at the intersection of digital marketing, contractor growth and workforce development in the HVACR industry. - Her focus on inclusion and mentorship addresses a long-running challenge in the skilled trades: broadening who enters the field and who stays. - Her emphasis on AI, search visibility and customer behavior reflects how home-service contractors are adapting to a faster-moving digital market.

What happened: - Influential Women recognized Colleen Keyworth on Oct. 6, 2026 for her leadership across HVACR marketing and inclusion. - Keyworth is president of Online-Access Inc., a Michigan-based web marketing company focused on HVAC, plumbing and electrical contractors. - Her career spans 14 years in HVACR, digital marketing, relationship-building and workforce development. - The recognition profile was published from Port Huron, Michigan.

The details: - Keyworth works on contractor branding, AI, search visibility and the connection between technology and customer behavior in home services. - Her family’s HVAC and plumbing business shaped her understanding of the contracting market and the pressures businesses face. - Through Online-Access, Keyworth trains contractors nationwide on web strategy, customer relationships and long-term online visibility. - She develops partnerships with OEMs, distributors, wholesalers and industry organizations to build dealer programs and online tools for the trades. - She translates marketing and technology concepts into practical steps contractors can use in daily operations. - Keyworth sees AI as both a challenge and an opportunity because it is changing consumer behavior, digital strategy and access to information. - She supports automation that improves efficiency and client outcomes, while arguing that technology should support teams rather than replace them. - Her approach centers on continued learning, testing new tools and investing in education as technology evolves.

Between the lines: - Keyworth’s career shows how trade-industry marketing is becoming more technical and more dependent on data, visibility and customer experience. - Her advocacy suggests that workforce retention in male-dominated fields is tied not just to recruitment, but to whether people feel welcomed and connected. - Her emphasis on relationships across contractors, manufacturers, wholesalers and vendors points to a network-driven model of influence in the trades. - The profile frames inclusion as a business issue as well as a cultural one, linking belonging to collaboration and long-term retention.

What's next: - Keyworth is expected to keep speaking, writing and moderating on marketing, leadership, AI, workforce development and women’s advancement in the trades. - She will continue working through industry groups and advisory roles to support contractor education and professional development. - Her public-facing links are available through her Influential Women profile and Online-Access Inc..

The bottom line: - Colleen Keyworth is being recognized not just for marketing expertise, but for using that platform to push HVACR toward a more connected, digitally fluent and inclusive future.