Must-Have Elements in Your Marketing Business Plan Template

When creating your marketing business plan template, it’s vital to include key elements that will guide your strategies effectively. Start with an executive summary that outlines your objectives and target audience. Conduct a thorough situation...

Santiago Losada on the Importance of Prioritizing Team Well-Being

Santiago Losada knew there was a mental health problem in the advertising industry. He knew it from personal experience, because he was suffering from bruxism – teeth grinding. “When I was under pressure, working late and so on, consciously I was...

Stabilise cedi to contain fuel price pressures – COMAC tells gov’t

The Chamber of Oil Marketing Companies (COMAC) is asking the government to take steps to curb the cedi’s depreciation to help stabilise fuel prices at the pumps. The call comes as the local currency, which had previously strengthened and driven...

For the Festive Season, Where Emotion Drives Purchase, Will AI Be Adland’s Best Friend or Rival?

By Reena Rose Every Diwali, India’s advertising industry is pushed to its limits. Briefs land just days before campaigns are expected to go live, clients chase instant impact, and agencies scramble to marry cultural relevance with creative speed....

Rs 10,000 crore in 100 days: GST jackpot for ad industry

The advertisement industry is all set to join the Great Indian consumer party as the new goods and services tax regime kicks in September 22, the first day of Navratri. Agencies are estimating a 15-20% surge in festive ad spending compared to last...

Isn’t it time the ad industry embraces a 4-day week?

Opinion This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing. The four-day week has been hailed as the future of work, yet scepticism lingers in...

Cancer in my twenties changed my life — now I live on a boat

Cancer wasn’t part of my plan when I was in my twenties but it happened. The diagnosis hit while I was juggling my restaurant and marketing business, working day and night. Undergoing treatment I had one resounding thought: “What the hell am I...

Ghana Energy Awards partners Chamber of Oil Marketing Companies   

By Jibril Abdul Mumuni Accra, Sept. 10, GNA – The Ghana Energy Awards (GEA) has announced a new partnership with the Chamber of Oil Marketing Companies (COMAC), a move aimed at enhancing the awards’ impact across the energy sector. The partnership...

Powering progress in Oman : From inception to the future, Shell Oman Marketing Company marks defining chapter at national media briefing

MUSCAT : In a decisive step toward transformation and renewed public engagement, Shell Oman Marketing Company (Shell Oman) hosted a landmark media event in Muscat under the theme “Powering Progress in Oman: From Inception to the Future”, a...

Why the Egypt advertising industry must embrace AI now

Rita Boulous on the Egypt advertising industry’s adoption of AI. The interest, obsession even, in Artificial Intelligence (AI) is very real. This is as true in Egypt as it is elsewhere in the world. Still, even if we are in the early stages of...

Infographic: The Ad Industry’s Talent Pipeline Is Drying Up

Plenty of factors, from industry consolidation to economic uncertainty and the rise of AI, are driving this change. Figures from the federal government show employees aged 20-24 occupied 6.5% of all jobs in advertising, public relations, and other...

Expert Tasks Advertising Industry on Integrity, Digital Innovation for Sustainable Growth

Dike Onwuamaeze The Business Unit Director and Digital Transformation Champion at mediaReach OMD Nigeria, Mr. Emmanuel Adediran, has urged the advertising industry in Nigeria to embrace integrity, digital innovation and talent development to...

Q&A with 4As CEO: How adland – and the association – are evolving

Justin Thomas-Copeland hit the ground running at the end of May in his new role as CEO of the American Association of Advertising Agencies, taking over after Mara Kaplowitz’s active eight years at the helm of the trade organization. Justin...

Proof you're a true 90s kid: You read this in the 'Washing Powder Nirma' tune

It's 8 pm on a Wednesday night in the 1990s. The bulky television flickers to life as the family gathers around for Chitrahaar. Before the movie songs begin, a familiar tune fills the room: "Washing powder Nirma, washing powder Nirma"( I know you...

Jory Bakr Joins TV Series "Kolohom Beyhibo Mody"

Mon 15 Sep 2025 | 09:31 AM Egyptian actress Jory Bakr and Erina Yousri, the winner of the Miss Egypt Global 2025, have recently joined actor Yasser Galal's star-studded TV series "Kolohom Beyhibo Mody". Rounding out the cast are Mervat Amin, Ayten...

Las Vegas duo plotting indoor pickleball empire

Editor's note: Este artículo está traducido al español. Brigette Farwaha takes credit for introducing her uncle, Greg Louie, to the world of pickleball. Brigette Farwaha The pair had always shared a passion for athletics and had long been sporting...

Innocean names US advertising veterans to drive American expansion

The Korean marketing firm Innocean is ramping up its expansion into the US advertising market by appointing a seasoned US industry leader to a newly created top post in its American unit. The company announced Monday that it has named Leslie...

Estonia's DPA issues 3M euro fine to marketing company after data breach

Estonia's Data Protection Inspectorate issued a 3 million euro fine to Allium UPI after it allegedly did not implement adequate data protection standards leading to a data breach impacting more than 750,000 consumers. DPI Director General Pille...

Canadian marketing tech company opens Miami Beach office

‘I Never Fear Bad Ideas, I Fear No Ideas’ – Aussie CMO Paulie Dery On Standing Out From The Middle

Acclaimed marketing chief Paulie Dery is “licking [his] chops” at the prospect of AI-powered creative, but not for the reasons many of his peers might expect. The former Aussie creative turned CMO, who has done wonders building brands including...