Crude beyond current levels to impact India's GDP estimates, says Icra

New Delhi: Oil is likely to average around $70-80 a barrel in FY26, and a sustained rise from the current levels risks a reduction in India’s growth forecasts, according to Icra Ratings Ltd. "If crude oil prices persist at the current levels, it...

Ad Industry Urges California To Rework Privacy Proposal

The ad industry is pushing California officials to further revise proposed privacy regulations -- including one that would require companies to conduct risk assessments if they harness sensitive location data for advertising. The proposed...

What Happens in Cannes… Goes Viral: The Industry’s Dirty Secret

By The Malketeer The Cannes Lions International Festival of Creativity has always been the place where the world’s best ideas go to shine. But beneath the champagne toasts and golden lions, a darker story has been bubbling. One that no amount of...

Why Ryan Reynolds Is Becoming The 'God Of Billion Dollar Brands'

Actor Ryan Reynolds may be best known for his role in movies like the "Deadpool" franchise, which brings in billions of dollars at the box office. Outside of movies, Reynolds is also becoming increasingly known for his investing and...

Ad industry urges revisions to CPPA proposed regulations

MediaPost reports a coalition of advertising associations urged the California Privacy Protection Agency to consider revisions to proposed regulations on automated decision-making technology, risk assessments and cybersecurity audits. In...

The Next Era of Creative Marketing 

This post was created in partnership with Nativo Key takeaways Brands are focusing on incrementality to measure what drives impact in a fragmented funnel. Creativity is expanding beyond ads to include user-generated content, creators, and AI-led...

Indian oil marketing companies to raise ethanol procurement order to 1,050 crore litres

fuelling forward.This intervention seeks to reduce import dependence for energy requirements and give a boost to the agriculture sector Oil marketing companies (OMCs) are expected to soon ask distilleries to supply an additional quantity of...

Indian ad industry a different world, growing tremendously: Havas CEO

The advertising industry in India is "growing tremendously" and "is a different world" compared to Europe, said Yannick Bollore, global chief executive and chairman of French advertising group Havas, which represents Reckitt Benckiser, Swiggy,...

Far-Left Watchdog and Ad Industry Groups Faces FTC Investigation for Boycotts Against Independent Media

More than a dozen left-wing watchdog and ad industry organizations are under investigation by the Federal Trade Commission for allegedly organizing advertiser boycotts against right-leaning websites and platforms, such as Elon Musk’s X. The FTC is...

Infographic: One Advertising Industry, Two Different Stories

Amid ongoing mergers, acquisitions, and restructuring—business activity that almost always entails layoffs—60% of employees at holdco-owned agencies feel that morale around the office is negative, according to a recent ADWEEK reader survey. Only...

Niagara College expands support for beverage entrepreneurs with federal funding

The Canadian Beverage Innovation Program helps entrepreneurs move beverage ideas from concept to commercialization NEWS RELEASE NIAGARA COLLEGE ************************ More than 20 beverage businesses will get a boost in launching new products in...

Martin Sorrell, Who Built the World's Largest Advertising Company, to Launch Course on CasaFolha

Sir Martin Sorrell has never forgotten the advice his father gave him as a young man: find an industry you like, join a company where you enjoy what you do, build a solid reputation, and by the age of 40, if you want, start your own business. That...

Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry

Microsoft Advertising has appointed Navah Hopkins to the division’s ads liaison during a time when the company looks to capture ad revenue from Google. Hopkins' appointment sends a message to advertisers looking to diversify ad spend, and...

How AI is reshaping marketing

It is no surprise that digital channels have become the dominant place for advertising and marketing of services, content and ecommerce, however without AI and automation it is hard to stand out from the crowd. So finds the annual marketing survey...

Is the ad industry ageist? With Anna Sampson

The Media Leader Podcast We all get older and with age comes wisdom and, especially today, a whole lot of purchasing power. But the ad industry is appearing to suffer from a severe bout of ageism. According to the latest IPA Agency Census, just 8%...

Top Influencer Marketing Company in India – RiseAlive

VMPL New Delhi [India], June 2: RiseAlive stands out as the leading influencer marketing agency in India, specializing in high-quality, result-driven influencer marketing campaigns. Influencer marketing experts at RiseAlive have more than 7 years...

Older people stereotyped as rich and grumpy in ‘offensive’ adverts, watchdog says

Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our...

PMW Powerlist: What it tells us about innovation

Spotlighting the movers, shakers, innovators, and thought leaders making a real difference in performance marketing, the PMW Powerlist 2025 has shone a light on the innovative solutions – and the innovators – changing the game. More than 300...

Jobs Intelligence - The latest ad industry roles, June 2, 2025

Credit: Marten Newhall The latest industry roles: Marketing Manager Sydney PADI Senior Marketing Manager | Consumer Marketing Sydney Macquarie Group Senior Digital Marketing Manager Fundraising Sydney Médecins Sans Frontières Senior Manager,...

Canadian marketing company opens U.S. headquarters in metro